College Football Hall of Fame

Partnering with Creative Principals, we invite fans into the unique story of their own college football career that could have been — making them the MVP of the game in thrilling, hyper personalized stories, images and video.

The Chick-fil-A College Football Hall of Fame is more than just a museum; it’s a shrine to over 150 years of sporting triumphs, heartbreaks, and legacies.

Kicking off with a quick face scan and quiz, we fuse the rich history of the college football story world with each fan’s deep passion for their beloved team, via 14 unique AI touchpoints integrated throughout the venue. The experience culminates with their big debut on the jumbotron as a promising rookie, pumped and ready for action.

This deployment includes a personalized merchandise e-commerce solution so fans can cherish their sporting triumphs for years to come.