Rewriting the Rules of Storytelling
- clientHypercinema
- locationAuckland, New Zealand
- year2023
- servicesHyperEngine, HyperPass
With Enter the Multiverse, HyperCinema launched a bold experiment in narrative creation, reshaping how audiences engage with stories.
The inaugural project of Hypercinema: Enter the Multiverse, redefined interactive cinema, making participants the central characters of their own multiverse-spanning adventure.
The Challenge: Crafting an Infinite Narrative Playground
The vision for Enter the Multiverse was ambitious: a storytelling platform that wouldn’t just tell stories but adapt and evolve them according to the participant.
We approached this challenge with a unique fusion of art and science. Utilizing state-of-the-art generative AI technologies, combined with expert scriptwriting and media design, the team built a multiverse where possibilities were truly infinite.
Personalized Storylines: Each visitor to the Multiverse began their journey with a personality assessment, using AI to determine their preferences, fears, and motivations.
Immersive Visual Design: HyperCinema’s studio team created visually stunning, otherworldly settings that immersed participants in the multiverse, ranging from neon-lit cyber cities to ancient ruins suspended in space.
Live Adaptation: Generative AI tools created the narrative and art during a participants visit based on participants’ choices, ensuring every turn felt natural yet surprising.
HyperCinema is delivering a highly personalized experience through AI which nobody's ever done before.
The Experience: An Odyssey Through the Infinite
Visitors stepped into the Multiverse as themselves but left as heroes, villains, or something entirely unexpected. The experience began with the "Ethereal Chamber," mesmerizing projections showcased humanity's alternate paths—scorching desert landscapes, electrified cyberpunk metropolises, and radiant underwater realms. Each scene shifted seamlessly, with animated prompts weaving hypnotically between realities.
Next came the "Gallery," a hyper-photogenic art space where Heroes explored stunning high-resolution portraits of themselves in legendary moments—trench warfare of WWI, the excitement of a music festival, the rugged Old West, pirate shipwrecks, and gritty boxing rings. The visuals ranged from bold illustrative styles to hauntingly lifelike photography. Beside each masterpiece, digital wall labels offered intriguing and offbeat narratives about these imagined lives.
Finally, in the "Cinema," plush mini-theaters screened exclusive documentaries chronicling each Hero's Multiverse adventures. These films, custom-created for every participant, unveiled their starring roles, personal scandals, intricate family sagas, and legendary achievements. Each one featured the guest as the central figure, culminating in an emotional interview with their future adult grandchild—offering a glimpse of their enduring legacy.